Why Should San Diego Act Now?
San Diego County stands at a critical juncture: either embrace a bold vision to reignite our regional film industry or watch valuable jobs, tax revenue, and cultural opportunities continue to flow to other states and counties. Now is the moment to act decisively.
Across the United States, film-friendly communities are thriving. States like Georgia, New Mexico, and New York are seeing explosive economic growth, thousands of new jobs, and significant boosts to local businesses—all because they invested strategically in film and television production.
San Diego County can replicate this success. With our stunning landscapes, talented workforce, and existing creative infrastructure, we’re uniquely positioned to become the next production hub. Delaying this initiative risks further economic loss and misses a golden opportunity for sustainable growth.
The stakes are clear:
- Job Creation: A revitalized film industry means thousands of well-paid, sustainable jobs for local residents, from skilled crew members to support services and hospitality.
- Economic Impact: Each film or television production brings substantial spending to local businesses—restaurants, hotels, retail, construction, and more—fueling broader economic growth.
- Community Investment: Revenue generated through increased filming supports public services and community infrastructure improvements.
How You Can Help
Your voice matters! Here are simple yet powerful ways to show your support for the San Diego County Film Initiative:
1. Sign the Petition
Join hundreds of residents, businesses, and community leaders in calling on county supervisors and city officials to support the initiative. Every signature makes a difference!
2. Contact Your Supervisor
Directly reach out to your County Supervisor or local city representatives. Tell them why you support bringing film and television production back to San Diego County. Personal stories are impactful—let them know how this initiative affects you and your community.
3. Attend Public Meetings
Show your support in person! Attend upcoming city council and county supervisor meetings. Your presence sends a clear, undeniable message that the community values and prioritizes local film industry growth.
4. Spread the Word
Use your voice online and offline. Share information and updates on social media, talk to friends and neighbors, and encourage others to get involved. Use hashtags like #FilmSDC and #SupportSDCFilm to amplify your message.
Together, we can make San Diego County a thriving hub for film and television production. Your involvement is crucial—let’s bring Production home!
Our Sponsors
A Message to Our SDC Film & Television Community
For decades, San Diego County has been overlooked by the film and television industry, not for the lack of talent or scenery, but because we lacked a unified voice and the proper infrastructure that could keep up with the industry's demands. While other cities invested, organized, and built their creative economies, we stood on the sidelines; costing us jobs, missed economic growth, and our rightful place in the industry.
Now, we move with intention. We’ve built a broad coalition—workers, artists, unions, educators, small businesses, and civic leaders—committed to changing the game. Together, we’ve developed a bold, community-rooted plan to bring production home: a real rebate program, a dedicated Film Office, and a comprehensive strategy that prioritizes local hiring, training, and investment. This is about building lasting opportunities—not just for studios, but for our neighborhoods and working families.
This is our moment to lead—not just in storytelling, but in shaping a film economy that reflects our values: equity, access, and shared prosperity. San Diego is ready to step into its power. We're not asking for a seat at the table—we're building the table ourselves.
Let’s stop waiting. Let’s build it here. Let’s build it together.
The San Diego County Film Initiative—by us, for us, and for the future.
SDC Film Initiative Petition!
By acting now, San Diego County can reclaim its rightful place as a premier destination for film and television production. Driving prosperity and pride for years to come. Come join our effort and help us bring production home where it belongs.
